Website Planning

<img src="../../img/article-images/s1.jpg" alt="s1.jpg" width="800" height="542"> ### Why Is Brand Visual Identity So Important? If you want your website, product, or project to stand out in a crowded market, a unified and recognizable visual identity is essential. This includes your brand’s primary color, logo, typography, images, and illustrations. Consistent brand visuals not only make your site more attractive and professional, but also help users recognize and remember you at a glance, strengthening trust. Today, AI art tools like **Midjourney** and **Stable Diffusion (SD)** have dramatically lowered the barrier to great brand visuals—even if you have no art background, you can simply describe what you want, and AI will help you generate unified, high-quality illustrations, logos, and visual elements for your brand. ### Defining Your Brand Style and Keywords The first step is to clarify the core impression you want to convey. Think about the mood and qualities you want users to feel—maybe “tech,” “professional,” “minimal,” “warm,” “playful,” or “natural.” Use these style keywords as prompts in AI art tools such as Midjourney or SD. For example, try “a modern tech website illustration, deep blue color, minimal style, clean layout” as your prompt. AI will generate various styles for you to compare. It’s a good idea to brainstorm with your team or look at competitor websites to help you quickly find the best visual direction for your brand. ### Creating a Cohesive Color System Color is one of the most direct identifiers of your brand. Tools like [Coolors](https://coolors.co/) make it easy to generate your primary and secondary colors. If you want a dark blue primary, and silver-gray as an accent, use Coolors’ “Start the generator” to automatically suggest palettes, or upload an image you like to Coolors’ “Image Picker” to extract its main colors—ensuring natural and harmonious color schemes. Record the color codes you select and use them for all future branding, website design, and social media, so your visual identity stays consistent everywhere. ### Choosing and Applying Fonts Typography impacts both readability and your overall vibe. For body text, choose a clean, easy-to-read sans-serif font like Roboto, Open Sans, Lato, or similar. For headings, you can select something with a bit more personality, like Montserrat. You’ll find these for free at [Google Fonts](https://fonts.google.com/). Once you’ve chosen your fonts, use them consistently across your website, PPTs, and graphics to reinforce your brand’s style on every page. <img src="../../img/article-images/midjourney_converted.jpg" alt="midjourney_converted.jpg" width="800" height="434"> ### Designing a Logo with AI Tools Your logo is the face of your brand. Even with no design experience, you can use [Looka](https://looka.com/) or [Canva](https://www.canva.com/)’s AI logo generators: just enter your brand name, industry, and preferred colors or styles, and you’ll get multiple logo options in seconds. If you want something more unique, try using Midjourney or SD—enter prompts like “Minimalist tech logo, P letter, deep blue, gradient, flat design” and let AI create stylized logo drafts, then refine your favorite with Canva or another editor. ### Consistent Images & Illustrations (Batch Generation with AI) For homepage banners, blog covers, feature illustrations, and PPT templates, you’ll want a coherent visual style across all your graphics. Use Midjourney or SD to batch-generate images; enter prompts like “Modern technology illustration, deep blue gradient background, linear icon, minimal style” to get multiple images that share the same look. You can also download high-quality AI-generated illustrations, templates, and icons at [Freepik](https://www.freepik.com/), then tweak their colors with AI tools to fit your palette. If you need real photography, [Unsplash](https://unsplash.com/) is great for free, high-res images. ### Managing Your Design Assets and Team Collaboration Once you’ve generated your logos, color palettes, illustrations, and fonts, it’s best to keep everything well-organized. Use [Figma](https://www.figma.com/) to create a brand guideline document: put all your color codes, fonts, logos, and images in one place so your team can always access and reuse them, ensuring consistent output. If you’re not familiar with Figma, Google Drive or Notion also work well for storing and categorizing your design assets. <img src="../../img/article-images/sss111.jpg" alt="sss111.jpg" width="800" height="800"> ### Recommended AI & Design Tools - **Midjourney**: Enter a text prompt and AI generates illustrations, logos, scenes, and more—perfect for beginners and advanced users. - **Stable Diffusion (SD)**: Customizable and great for batch-generating consistent visual assets. - **Coolors**: Instantly generate and extract color palettes. - **Google Fonts**: A free library of high-quality fonts in many languages and styles. - **Looka / Canva**: AI-powered logo generation and online editing for quick, professional logo options. - **Freepik / Unsplash**: Massive libraries of AI-generated illustrations, icons, and photos; edit and download online. - **Figma**: Cloud-based design collaboration, asset management, and brand guideline creation. ### Example: Building a “Tech-Style Online PPT Platform” Visual Identity Let’s say you’re building a tech-inspired online PPT platform. Start by brainstorming your brand keywords—“tech, professional, minimal, blue.” Use Coolors to create a palette with deep blues and silver grays; keep the color codes for every design step. Pick Open Sans for body text and Montserrat for headings via Google Fonts, and apply them site-wide. For your logo, enter your brand name and style into Looka or Canva to get a minimalist “P” letter logo, then use Midjourney to generate different stylized versions and fine-tune your favorite. For site illustrations and feature icons, batch-generate them in Midjourney with prompts like “Technology presentation illustration, deep blue, minimal vector icon,” so your visuals are always on-brand. Store all your assets in Figma, building a brand style guide your team can always reference. By combining AI art tools with these globally popular platforms, even complete beginners can easily create a professional, distinctive, and memorable brand visual identity—building up valuable digital assets and growing trust in your brand over time.