Website Planning

<img src="../../img/article-images/u1_converted.jpg" alt="u1_converted.jpg" width="800" height="447"> ### Differentiation: Make Your Unique Value Proposition the Reason Users Choose You ### Why Differentiation Matters There are countless similar products and websites online. Why should users choose you? Only by clearly defining your Unique Selling Proposition (USP) can your website or product stand out and attract your ideal audience. ### How to Find Your USP A systematic approach—combining competitor analysis and user research—will help you clarify your strengths: #### 1. Competitor Mapping Use tools like [Miro](https://miro.com/) or Xmind to create a competitor comparison table. List major competitors and compare their core features, pricing, content types, design style, user experience, and customer support. Below is a sample competitor comparison table. You can copy it into Excel, Google Sheets, or Notion, or [**download this CSV file**](data:text/csv;charset=utf-8,Competitor,Template%20Quantity,Pricing,Content%20Update%20Frequency,User%20Interface,Customer%20Support%0ACompetitor%20A,Large,High,Average,Minimalist,Email%20%2F%20Slow%0ACompetitor%20B,Moderate,Free,Slow,Traditional,Community%20%2F%20No%20Live%0AYour%20Product,Moderate,Freemium%20%2B%20Premium,Weekly%20Updates,Modern%20%2F%20Responsive,Online%20%2F%20Fast%20Response%0A): | Competitor | Template Quantity | Pricing | Content Update Frequency | User Interface | Customer Support | | -------------- | ---------------- | ---------------- | ----------------------- | ---------------------- | ---------------------- | | Competitor A | Large | High | Average | Minimalist | Email / Slow | | Competitor B | Moderate | Free | Slow | Traditional | Community / No Live | | Your Product | Moderate | Freemium + Premium | Weekly Updates | Modern / Responsive | Online / Fast Response | #### 2. User Research Use [SurveyMonkey](https://www.surveymonkey.com/) to create simple surveys, or engage with target users through platforms like Facebook Groups, LinkedIn Groups, or Twitter. Ask questions such as: - Which websites do you use to find presentation templates? - Which features do you value most (template quality, update frequency, price, etc.)? - What are the main pain points with current products? #### 3. Value Matching Compare competitor strengths with real user needs to find the areas where you are unique or where you do better. For example: - Others may offer a wide selection but at a high price; you can provide free basic templates plus an affordable premium section. - Others may update content slowly; you can promise weekly new templates and tutorials. - Others may have outdated interfaces; you can offer a modern, mobile-friendly design. ### Tools Recommended - [Miro](https://miro.com/): Create online competitor comparison tables, user needs maps, and value proposition canvases. Great for team collaboration and brainstorming. - [Ubersuggest](https://neilpatel.com/ubersuggest/): Analyze competitors’ SEO performance, traffic, and keywords to spot industry trends. - [SurveyMonkey](https://www.surveymonkey.com/): Design and distribute user surveys quickly to gather real feedback. If you are building a presentation resource site, your USP might be: **“High-quality free presentation templates, new templates and short video tutorials every week, and a modern mobile-friendly experience.”** State this value proposition clearly on your homepage so users understand your difference at a glance. By conducting thorough competitor analysis and user research with globally popular tools and platforms, you can systematically clarify your unique value proposition and stand out in a competitive market.