Website Planning

<img src="../../img/article-images/b.jpg" alt="b.jpg" width="800" height="800"> ### Why Are Content and Structure So Important? For any website, high-quality content attracts and retains users, while a clear and organized page structure ensures that visitors can quickly find the information they need, which in turn increases conversion rates. The homepage serves as the “first impression”—users should understand who you are and what value you offer within three seconds. If the structure is chaotic and information is hard to find, users are likely to leave. Well-organized functional pages with rich content guide users step by step to complete actions such as signing up, downloading, or making a purchase. ### How to Plan Content and Structure? #### 1. List Core Pages Before building your website, map out all the pages that are important for both users and your business. Common core pages include: - **Homepage**: Brand introduction, core value proposition, main product or service entry points, call-to-action (CTA) buttons - **About Us**: Brand story, team introduction, mission and vision, media coverage - **Products/Services**: Detailed introduction of features, pricing, benefits, use cases, FAQs - **Testimonials**: Real customer feedback, case studies, user screenshots - **Contact Us**: Forms, email, phone, social media links - **Blog/Resources**: Regularly updated industry insights, tutorials, tips, company news For a PPT template site, you might add: - **Template Category Pages**: Filter templates by industry, use case, or style - **Download Page**: Detailed display of template content, download methods, related template recommendations #### 2. Define the Core Purpose and Conversion Path for Each Page Every page should have a clear goal and user journey: - **Homepage**: Highlight your unique selling points (USP) with concise headlines, visuals, or demo videos, and place prominent CTA buttons such as “Free Download” or “Try Now.” - **About Us**: Build trust with authentic brand stories and team photos so users understand your background and vision. - **Products/Services**: Use a mix of text and images to detail product features, user benefits, and workflow, including CTAs like “Sign Up Now” or “Get a Free Trial.” - **Testimonials**: Select reviews and case studies from both business and individual users, including screenshots or before-and-after stats to boost credibility. - **Contact Us**: Provide easy-to-use forms, clear email and phone info, and links to your social accounts for quick communication. - **Blog/Resources**: Feature practical content to improve search rankings and user engagement, and add prompts to use your product or register at the end of each article. #### 3. Practical Tips for Writing and Structuring Content - **Content Planning**: Use [Notion](https://www.notion.so/) or [Google Docs](https://docs.google.com/) to outline every page. Start with bullet points and expand them into full copy. - **Pyramid Structure**: Place the most important information at the top—state the core value first, then add details, so users see the main points at a glance. - **Page Layout**: Start each page with a bold title and summary, use visuals, lists, or comparison tables to clearly present content, and place action buttons like “Download Now” or “Register” at the bottom. - **Collaboration and Proofreading**: Use Google Docs for real-time editing and commenting with your team. For English content, use [Grammarly](https://www.grammarly.com/) to check grammar and tone for a more professional result. - **SEO Optimization**: If using WordPress, install the [Yoast SEO](https://yoast.com/) plugin to automatically check SEO performance, optimize titles, meta descriptions, and keyword placement for better search ranking. - **AI Writing Assistance**: When you’re stuck or need to generate content in bulk, [ChatGPT](https://chat.openai.com/) can help you quickly create multiple versions and ideas. <img src="../../img/article-images/b2.jpg" alt="b2.jpg" width="800" height="800"> ### Recommended Tools and Example Scenarios - **Notion**: Great for outlining content, mapping site structure, and organizing copy—easily drag and drop to adjust page order and hierarchy. - **Google Docs**: Supports real-time multi-user editing, commenting, and revision history—ideal for remote team collaboration. - **Yoast SEO**: WordPress plugin with clear page SEO scoring and suggestions—helps you optimize site structure and content. - **Grammarly**: Essential for English writing—automatic spelling, grammar, and tone checks for more natural content. - **ChatGPT**: AI-powered tool for generating copy, FAQs, product descriptions, email templates, and more to boost content productivity. ### Practical Example: Content and Structure Design for a PPT Template Site Suppose you’re building a “PPT Template Resource Site”: - **Homepage**: Use a bold headline like “500 Free PPT Templates, One-Click Download” at the top, showcase featured template previews, and place a clear “Free Download” CTA button at the bottom. - **About Us**: Introduce your founder’s background, brand story, and product vision with real photos. - **Template Category Pages**: Classify templates by industry (education, business, healthcare) or use case (reports, planning, resumes), and support filtering and search for easy user browsing. - **Download Page**: Show template covers, previews, and use cases in detail, with a prominent “Download Now” button on the right and suggestions for related templates. - **Testimonials**: Display screenshots and stories from business and individual users, as well as before-and-after stats, to enhance credibility. - **Blog/Resources**: Regularly publish content such as “PPT Design Tips,” “Recommended Report Templates,” and “Latest PPT Trends,” and add “Download Template” CTAs at the end of every article. By following these methods and using the recommended tools, even those without experience in design or content can build a site with clear structure, rich content, and high conversion rates, continuously attracting and converting your target users.