Website Planning
- Define Your Goals: Make Your Website a Growth Engine
- Understand Your Audience: Build a Website That Resonates
- Unique Value Proposition: Give Users a Clear Reason to Choose You
- Consistent Visual Identity: Build Trust and Brand Recognition
- Content and Structure: Build a Conversion-Focused Website
- more...
Understand Your Audience: Build a Website That Resonates
Why Know Your Audience?
Your website isn’t for everyone. If you don’t know who your main visitors are, your site can easily become a “personal playground” that others don’t understand or care about. Only by truly understanding your audience can your content, design, and features attract and engage them.
How to Define Your Target User?
A structured approach helps clarify who you’re building for. Below is a typical target user persona template, based on platforms and habits common in Europe and North America.
You can fill out this table for your own project and download it as a CSV file for Excel, Google Sheets, or Notion.
| Attribute | Example Content |
|---|---|
| Age | 25-35 |
| Gender | Female |
| Location | Major cities in the US, UK, or EU |
| Occupation | Office worker, early-career professional |
| Interests | LinkedIn, YouTube, Instagram; follows career development topics |
| Pain Points | Lacks strong presentation skills, has limited time to improve |
| Main Needs | Quick ways to boost presentation skills, find templates, learn online |
| Decision Scenarios | Needs to prepare for a meeting, learns during commutes/breaks |
| Devices Used | Primarily mobile, sometimes laptop/desktop |
| Payment Habits | Prefers small purchases, values free trials or demos |
You can copy this table into your favorite tool, or download this sample persona table as a CSV.
Tips for Making Your Persona Accurate:
Qualitative methods:
- Conduct interviews with real users or prospects about their habits, challenges, and preferred solutions.
- Brainstorm with your team to draft a “typical user” and refine the persona based on feedback.
- Write a user story: “As a young professional, I want to master presentation skills quickly so I can impress at work.”
Quantitative methods:
- Run online surveys with SurveyMonkey to ask about demographics, favorite platforms, main challenges, and needs.
- If your site already has some traffic, use Google Analytics to analyze visitor demographics, locations, devices, and popular content.
Persona Tools:
- Use the free Make My Persona tool from HubSpot to quickly generate and download professional persona documents.
- Review competitors’ websites, comments, and FAQs to understand which users they’re targeting and which needs they’re addressing.
Building a clear, specific user persona is crucial for making every aspect of your website—from content to design and features—relevant and appealing to the people you most want to reach.