Website Planning

<img src="../../img/article-images/g1.jpg" alt="g1.jpg" width="800" height="800"> ### Why Know Your Audience? Your website isn’t for everyone. If you don’t know who your main visitors are, your site can easily become a “personal playground” that others don’t understand or care about. Only by truly understanding your audience can your content, design, and features attract and engage them. ### How to Define Your Target User? A structured approach helps clarify who you’re building for. Below is a typical target user persona template, based on platforms and habits common in Europe and North America. **You can fill out this table for your own project and download it as a CSV file for Excel, Google Sheets, or Notion.** <div style="overflow-x:auto;"> | Attribute | Example Content | | ---------------- | -------------------------------------------------------------- | | Age | 25-35 | | Gender | Female | | Location | Major cities in the US, UK, or EU | | Occupation | Office worker, early-career professional | | Interests | LinkedIn, YouTube, Instagram; follows career development topics | | Pain Points | Lacks strong presentation skills, has limited time to improve | | Main Needs | Quick ways to boost presentation skills, find templates, learn online | | Decision Scenarios | Needs to prepare for a meeting, learns during commutes/breaks | | Devices Used | Primarily mobile, sometimes laptop/desktop | | Payment Habits | Prefers small purchases, values free trials or demos | </div> You can copy this table into your favorite tool, or [**download this sample persona table as a CSV**](data:text/csv;charset=utf-8,Attribute,Example%20Content%0AAge,25-35%0AGender,Female%0ALocation,Major%20cities%20in%20the%20US%2C%20UK%2C%20or%20EU%0AOccupation,Office%20worker%2C%20early-career%20professional%0AInterests,LinkedIn%2C%20YouTube%2C%20Instagram%3B%20follows%20career%20development%20topics%0APain%20Points,Lacks%20strong%20presentation%20skills%2C%20has%20limited%20time%20to%20improve%0AMain%20Needs,Quick%20ways%20to%20boost%20presentation%20skills%2C%20find%20templates%2C%20learn%20online%0ADecision%20Scenarios,Needs%20to%20prepare%20for%20a%20meeting%2C%20learns%20during%20commutes%2Fbreaks%0ADevices%20Used,Primarily%20mobile%2C%20sometimes%20laptop%2Fdesktop%0APayment%20Habits,Prefers%20small%20purchases%2C%20values%20free%20trials%20or%20demos%0A). --- **Tips for Making Your Persona Accurate:** - **Qualitative methods:** - Conduct interviews with real users or prospects about their habits, challenges, and preferred solutions. - Brainstorm with your team to draft a “typical user” and refine the persona based on feedback. - Write a user story: “As a young professional, I want to master presentation skills quickly so I can impress at work.” - **Quantitative methods:** - Run online surveys with [SurveyMonkey](https://www.surveymonkey.com/) to ask about demographics, favorite platforms, main challenges, and needs. - If your site already has some traffic, use [Google Analytics](https://analytics.google.com/) to analyze visitor demographics, locations, devices, and popular content. - **Persona Tools:** - Use the free [Make My Persona](https://www.hubspot.com/make-my-persona) tool from HubSpot to quickly generate and download professional persona documents. - Review competitors’ websites, comments, and FAQs to understand which users they’re targeting and which needs they’re addressing. Building a clear, specific user persona is crucial for making every aspect of your website—from content to design and features—relevant and appealing to the people you most want to reach.